In a hope to drive the sales of digital content and power online shopping experience, world’s 3rd biggest retailer Tesco will be entering Britain’s highly competitive tablet market with “Hudl”, Google android Jelly Bean powered 7-inch tablet.
The low-budget tablet will have 16 gigabytes of storage and will be priced at GBP 119 (INR 12,000 approx). It will compete with Amazon’s 7” Kindle Fire, which currently retails for £99 but features less memory and a slower processor.
Hudl will be initially launched in Britain and then will be slowly rolled-out to Europe & Asia markets in future.
“It’s a reflection of the way Tesco is changing and also a reflection of the way the world around us is changing,” Chief Executive Phil Clarke told reporters at the Hudl launch.
“Tesco in the UK reaches 20 million customers a week, many of whom have not previously considered buying a tablet … So we are uniquely positioned to open up the tablet market,” he said.
Why Hudl?
- quick access to Tesco’s online shopping site
- quick access to banking sites
- quick access to blinkbox movies, TV on demand service
- music streaming
- e-books services
Tesco customers can by Hudl for 60 pounds if they utilize a scheme that doubles the value of their Clubcard loyalty vouchers.
What’s the difference between Hudl and Kindle Fire?
“If you compare the specification that we’ve put together with the specification of similarly priced products on the market we’ll beat them hands down,” said chief information officer Mike McNamara.
Gareth Beavis, phone and tablet editor at online technology publication TechRadar, said Tesco was attempting to “do an Amazon” by encouraging shoppers into buying something that has its own services onboard.
Hudl Photo Gallery
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